The University of Sunderland is an innovative, forward-thinking university with high standards of teaching, research and support that sits at the heart of one of the UK's most up-and-coming cities.

Our Faculty of Business and Tourism is recognised worldwide; with students from over 70 countries and a presence on four continents, we are playing a major role in preparing tomorrow's leaders for long and successful careers.

EVENT WILL START IN

  • 00

    days

  • 00

    hours

  • 00

    minutes

  • 00

    seconds

OUR SPEAKER

Karen Wharton

Karen Wharton


Senior Lecturer
in Business and Management
from University of Sunderland, UK

OUR SPEAKER

Dr. Tham

Karen Wharton


Senior Lecturer
in Business and Management

Karen is the current Programme Leader for the MBA at the Sunderland Campus and Centre Leader for partner institution MDIS Singapore. She teaches one of the key modules, Marketing Management.


Her professional background involves over 20 years of commercial experience in marketing consultancy and marketing management in the retail and education sectors. She has specialist knowledge in the management of global integrated marketing communications and branding.

AGENDA

6:30 PM

Introduction to MDIS

7:15 PM

Q&A

8:15 PM

Registration

7:00 PM

Presentation by Ms Karen Wharton

7:45 PM

Programme Consultation

AGENDA

6:30 PM

Introduction to MDIS

7:15 PM

Q&A

8:15 PM

Registration

7:00 PM

Presentation by
Ms Karen Wharton

7:45 PM

Programme Consultation

Anything Can Be Branded? Shaping Brands in 2018

Products, services, people, experiences, destinations... today's consumers are faced with a myriad of choices! This interactive and creative workshop will focus on the universality of branding and the role of branding in consumer decisions. Contemporary themes in brand management and the creation of strong brands are explored together with the active role of the consumer in the co-creation of brands and the branding process.